In the previous post, the suggestion was made that trademark owners should treat the introduction of IDNs as a test run for the implementation of new gTLDs, which resulted in a couple of e-mails seeking suggestions as to what such protocols might entail.
New gTLDs are somewhat more complicated, but IDNs are similar to ccTLDs with regard to factors to consider in registration.
Do you have a trademark registration in the relevant country?
Do you conduct significant business in that country?
Is the country a likely prospect for expansion?
What would be your likely response if your trademark was registered as a domain name by a third party?
These are some of the questions trademark owners need to be considering as the introduction of IDNs comes closer to reality. The implementation of new gTLDs may be delayed, but new gTLDs are inevitable. The sooner trademark owners begin asking the above-referenced questions, the less painful the ultimate roll out will be.
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