ManagingIP: Why Brand Owners Need New Internet Strategies

On May 26, 2010, Managing Intellectual Property published a piece titled, "Why Brand Owners Need New Internet Strategies," in relation to the recent introduction of IDNs and the planned implementation of new TLDs. While it it possible that private-party litigation or governmental interference could slow down the implementation of new TLDs, trademark owners need to recognize that new TLDs remain on the horizon. Two of the speakers referenced in the piece even recommended that brand owners may benefit from creating a special department targeted at dealing specifically with domain name issues.